A strong retail presence means making your products attractive and available to consumers so as to realize sales. To achieve this, constant monitoring of a brand’s performance by conducting a retail audit is the cornerstone to a strong retail strategy. … Read More
Merchandising
What are Facings in Merchandising?
Brands spend a significant amount of time maintaining shelf space through merchandising to make sure that their products are visible and easily accessible to their consumers. If you do understand the essence of good merchandising then you know that it … Read More
PART 1: What is On Shelf Availability? What causes poor OSA?
Last weekend, I was getting into my usual Saturday routine. Washing my hair happens to be part of the routine. Just as I was about to get started, I realized I had ran out of hair treatment and needed to … Read More
Part Two: Win at the Shelf (Improving on OSA)
One Dan Alaimo said, “Having the right product on the shelf at the right time for the right shopper is the holy grail for retailers and manufacturers. But in a world of complex supply chains, on-shelf availability remains a challenge … Read More
